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About Biz
Hello Korean
About Biz

BUSINESS FIELD
Korean textbook business
A storytelling-based immersive Korean learning business
developed by world-renowned scholars, designed for practical, engaging, and culturally rich learning experiences.
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SNS content business
A storytelling-based immersive Korean learning business
With video content at its core, KOLA BUS connects global learners to Korea through fun and engaging experiences.
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Character business
A character-based educational business
that teaches Korean language and culture through globally diverse characters, promoting understanding and respect across cultures.
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Book business
A publishing business
that shares the beauty and value of Korean culture through books spanning tradition and modernity, fostering global cultural empathy.
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HelloKorean
HelloKorean is an educational brand designed to help Korean learners around the world study easily, enjoyably, and consistently.
About Differentiation
01.

K-Content × Storytelling

Learning that starts with fun and leads to deep engagement
- Based on real-life content like dramas, food, and games
- Immersive stories with relatable characters

02.

Global Learning Framework

Korean anyone can learn, anywhere in the world
- CEFR & TOPIK-aligned curriculum
- Multilingual support: English, Chinese, Vietnamese, and more

03.

World-Class Authors

Created by professors from Oxford, Melbourne, and Utah
- Research-based and field-tested in real classrooms

04.

Design-Driven Learning Experience

Learning designed through color, UX, and cultural emotion
- Structured visual flow with K-culture-inspired design
- Easily adaptable to video and social media content

05.

Scalable Learning Ecosystem

Beyond textbooks—expanding into content and culture
- Sarang & World Friends, Kolabus channel
- Expandable into goods, short-form videos, and animation

06.

Global Learning Framework

Trusted content already in use worldwide
- Officially adopted by Oxford University, KBS, and more
KOLA BUS
KOLA BUS is a Korean language and culture content brand on social media,
designed for global learners interested in Korea.
KOLA BUS
KOrean LAnguage BUS
kola bus
Key Content Formats

KolaLearn

Lecture-style videos explaining Korean textbooks in detail.

KolaTips

Cultural and lifestyle tips from foreigners living in Korea
Key Features

Learn user’s way — fun and focused.

Content is tailored by level, from beginner to advanced

Sarang & World Friends
‘Sarang & World Friends’ is a globally expandable character-based educational
brand that embraces diversity and cultural connection.
sarang
The characters in Sarang’s World Friends
represent diverse cultures and learn to respect their differences.
Their stories connect through shared experiences in Korea.
world-friends
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Sarang & World Friends
sarang-car

Concept

As a character brand that promotes Korean language and culture,
Sarang and friends from around the world represent their own
cultures, building stories of mutual understanding through Korean
language and values.

IP Expansion Strategy

Sarang and the World Friends,” featured in the Annyeong?
textbook series, is expanding beyond Korean language education
into a global cultural communication platform. It helps people
around the world engage with Korean language and culture, and
will grow into a wide range of IP products, including stationery,
dolls, merchandise, stickers, and apps.
DALGONA
DALGONA is a publishing brand that shares Korean
culture and sentiment with global readers through books.
DALGONA is more than just content to read — it offers an emotional experience.
Through books that reflect the depth and warmth of Korean sentiment, DALGONA connects with the hearts of readers around the world.
DALGONA-news
DALGONA
DALGONA

Concept

Spanning from tradition to modernity, DALGONA aims to become
a cultural platform that connects Korea and the world through
storytelling in books.

Target Audience

DALGONA targets global readers interested in discovering Korean
stories, cultural values, emotional depth, and lifestyle.